Flex Acquires Best Egg’s Flexible Rent Business to Expand Rent Payment Solutions

Flex

January 1, 1970

Flex

January 1, 1970

New York, NY – April 30, 2025 – Flex, a leading financial technology company revolutionizing Flexible Rent payments, announced today the acquisition of the Flexible Rent business from Best Egg, a financial platform operated by Marlette Holdings, Inc. This strategic move strengthens Flex’s mission to empower renters with flexible, stress-free payment options while enhancing its market-leading Flexible -Rent platform.

Since 2019, Flex has helped millions of renters manage their largest recurring expense by splitting rent into smaller, more manageable payments. The acquisition of Best Egg’s Flexible Rent business, which allows renters to personalize payment schedules, aligns seamlessly with Flex’s goal of improving financial wellness. By integrating these assets, Flex will expand its reach to more than 20 million homes, offering innovative tools to even more renters across the United States.

“We’re thrilled to bring Best Egg’s Flexible Rent business into the Flex ecosystem,” said Shragie Lichtenstein, CEO of Flex. “This acquisition enhances our ability to deliver personalized rent payment solutions, helping renters avoid late fees, manage cash flow, and build their credit history.”

Best Egg’s Flexible Rent platform, previously acquired by Marlette Holdings through Till, Inc. in 2022, has been a pioneer in offering renters payment flexibility. By joining forces with Flex, these capabilities will now scale through Flex’s partnerships with thousands of properties and integration with major property management platforms. “Joining forces with Flex ensures our vision for flexible rent continues to transform lives at scale.” said David Sullivan, former founder and CEO of Till and leader of the Best Egg Flexible Rent business.

The acquisition reinforces Flex’s position as a leader in the rent payment space, with over $15.8 billion in rent paid and 10.5 million on-time payments processed for users.

For more information about Flex and its services, visit www.getflex.com.

About Flex
Flex is a financial services company transforming the rental experience by providing innovative solutions for renters. Flex enables online rent payments, rent splitting, direct rental assistance and credit building, simplifying the management of rent and improving financial health. Trusted by over 2,000 property management companies and available in more than eight million units nationwide, Flex has facilitated $14.8 billion in on-time rent payments for over 1.4 million renters. Learn more about Flex at www.getflex.com.

Flex line of credit issued by Lead Bank. Visit getflex.com for more info. All brokering activities are performed by Flexible Finance Brokering, Inc.

Contact
Ryan Metcalf
VP of Public Affairs, Flex
Email: media@getflex.com

Flex

For customers

For partners

Company

Resources

Partner privacy notice

California, Minnesota, and Oregon Privacy Requests

Flexible Finance, Inc., together with its subsidiaries (“Flex”), is a financial technology company, not a bank. All loans, lines of credit (including "Flex Rent"), banking services, and payment transmissions are offered by Lead Bank or Column N.A., Member FDIC. An application and credit assessment are required. Unsecured lines of credit for Flex Rent are provided for a recurring monthly membership fee up to $14.99; membership automatically renews until canceled. A bill payment fee of 1% of your total rent amount is also charged (an additional 2.5% processing fee applies when using a credit card). Term loans for Flex Move-in are provided at 16.95%-23.84% annual percentage rate (APR) based on state of residence, loan duration, and other relevant factors. A bill payment fee of 1% of your initial payment amount is also charged. Term loans are currently only available to eligible customers in certain states. Other third party fees may apply. See your offer for more details. Positive rent payment history and information about your loan may be reported to one or more national credit bureaus. All loan amounts vary based on eligibility. Any graphics are for illustrative purposes only. Terms and conditions apply. All loan proceeds are disbursed by Lead Bank or Column N.A., Member FDIC; neither Flex nor any of its subsidiaries disburse loan proceeds or engage in the movement of consumer funds. Brokering activities are performed by Flexible Finance Brokering, Inc. Servicing and collection activities are performed by Flexible Finance Servicing, Inc.

Column, N.A. only supports Flex Rent at this time. 

Licenses Flexible Finance Brokering, Inc., Nationwide Multistate Licensing System (“NMLS”) ID #2599800 Flexible Finance Servicing, Inc., NMLS ID #2256673 Please refer to NMLS Consumer Access for information on our licenses
‍
Vermont Residents: THIS IS A LOAN SOLICITATION ONLY. FLEXIBLE FINANCE BROKERING, INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.

All product names, logos, brands, and trademarks are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.