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Entrata
Flex is a flexible payments solution that gives residents the opportunity to split their rent into two payments, while ensuring properties get paid when rent is due.

Join the Flex-powered Entrata property network through a seamless API integration.
Read the press release

Offer Flex to your residents in less than 24 hours!

85%
of renters with access to flexible payment options report a higher level of satisfaction*
1M+
Entrata units are currently offering residents a flexible payment option
$0
Zero cost to property owners & operators, always
Join the Flex network today

*Based on a 2024 J Turner Research report in collaboration with Flex.

How it works:
Flex + ResidentPortal

  1. Residents see “Split your rent payment” upon logging in to their portal.
  2. Clicking the icon reveals a pop-up explaining the Flex rent payment option.
  3. A simple click redirects residents to the Flex onboarding flow, either via web or mobile.
  4. That’s it! There is no change management or extra work for staff.

Always accessible:Flex in Entrata

Strategically placed banners and buttons ensure the Flex option is always visible, providing residents multiple opportunities to engage without adding workload to onsite staff.

Get started

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© 2026 Flexible Finance Inc.
California, Minnesota, and Oregon Privacy Requests

Flexible Finance, Inc., together with its subsidiaries (“Flex”), is a financial technology company, not a bank. All loans, lines of credit (including "Flex Rent"), banking services, and payment transmissions are offered by Lead Bank or Column N.A., Member FDIC. An application and credit assessment are required. Unsecured lines of credit for Flex Rent are provided for a recurring monthly membership fee up to $14.99; membership automatically renews until canceled. A bill payment fee of 1% of your total rent amount is also charged (an additional 2.5% processing fee applies when using a credit card). Term loans for Flex Move-in are provided at 16.95%-23.84% annual percentage rate (APR) based on state of residence, loan duration, and other relevant factors. A bill payment fee of 1% of your initial payment amount is also charged. Term loans are currently only available to eligible customers in certain states. Other third party fees may apply. See your offer for more details. Positive rent payment history and information about your loan may be reported to one or more national credit bureaus. All loan amounts vary based on eligibility. Any graphics are for illustrative purposes only. Terms and conditions apply. All loan proceeds are disbursed by Lead Bank or Column N.A., Member FDIC; neither Flex nor any of its subsidiaries disburse loan proceeds or engage in the movement of consumer funds. Brokering activities are performed by Flexible Finance Brokering, Inc. Servicing and collection activities are performed by Flexible Finance Servicing, Inc.

Column, N.A. only supports Flex Rent at this time.


Licenses
Flexible Finance Brokering, Inc., Nationwide Multistate Licensing System (“NMLS”) ID #2599800
Flexible Finance Servicing, Inc., NMLS ID #2256673
Please refer to NMLS Consumer Access for information on our licenses
‍
Vermont Residents: THIS IS A LOAN SOLICITATION ONLY. FLEXIBLE FINANCE BROKERING, INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.

All product names, logos, brands, and trademarks are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.