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Flex for insurance

Drive policy adoption and improve retention with flexible payments

Flex lets customers split their premiums into smaller payments, which makes it easier to afford the right coverage and manage ongoing payments. Insurers collect the full amount upfront.
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Rising premiums are making coverage harder to afford and harder to keep

Customers are increasingly shopping, switching, or letting policies lapse when they can't afford upfront payments—driving churn and lost premium revenue. Flexible payments help insurers and agencies earn loyalty while making coverage more affordable to keep.

Insurance costs are rising

Car insurance costs are up 40% since 2020, driving record shopping activity. 57% of customers are actively comparing options and 92% save money when they switch, making retention harder than ever.

Lapse risk creates coverage gaps

15% of households allow their policy to lapse when premiums become unaffordable, leaving providers with lost revenue and customers without coverage.

Why insurers and agencies
choose Flex

Help more customers get the coverage they need
Convert price-sensitive shoppers by giving them a more flexible way to pay. Flex makes switching policies and managing down payments easier, reducing drop-off and helping acquire customers who are comparing options.
Get paid in full, and on time—at no cost to insurers*
Insurers receive the full premium—no manual follow-up, no complex payment plans to manage. Flex handles the split on the customer side, reducing financial risk and operational burden to the insurer's business.
Turn payment flexibility into long-term loyalty
The cost of going uninsured isn't felt until something goes wrong, making insurance bills easy to deprioritize when cash is tight. Flex makes payments manageable before that decision is made, helping retain policyholders and reduce cancellations.

*Some providers opt to pay for Flex for their customers

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$25B in customer bills annually

47%
of customers report they would delay essential bills like insurance without flexible payments
92%
of users attributed Flex to positive long term financial health

December 2025 Insurance Payment Survey

How Flex works: A win-win for insurers and customers

For the provider
With Flex, payment is made in full, when it’s due as long as the customer makes the first payment by the due date. Get up and running fast, with zero technical lift.
For the policyholder
Approved customers split their insurance premium into smaller payments -- starting when the bill is due, with the rest on a schedule that works for them.

Give policyholders the flexibility to get covered, and stay covered, on a payment schedule that works for them

Secure upfront, on-time payments with Flex

Frequently asked questions

Is this premium finance?
No. Flex is simply a payment option that helps customers better manage expensive premium payments. Flex is not a part of the policy and does not impact any existing workflows.
Do you offer pilots?
Yes. We recommend starting with a pilot to validate performance and measure impact before scaling.
How much does Flex cost?
There is no cost to the insurer, though some providers choose to pay for Flex for their customers. Customers who use Flex pay a small percentage of their monthly bill for the service if the provider does not cover it.
How much integration and marketing work is required?
Flex handles the heavy lifting to ensure a smooth rollout. We offer lightweight integrations to get started quickly, and our team leads marketing, communications, and ongoing optimization.
How does Flex benefit our customers long term?
Flex helps customers stay current with more manageable payments, reducing missed bills and late fees over time. By staying on track, customers build stronger payment habits, maintain better financial standing, and avoid the stress and costs associated with falling behind.