Win more subscribers and hold onto them with flexible payments
Providers are losing subscribers to better perks
As more households gain access to multiple providers, price and speed are no longer enough to retain subscribers, making customer experience a primary driver of switching. Flexible payments help providers stand out and stay ahead, while giving customers more control over how they pay.
Broadband prices are down 43.1% over the past decade, and nearly two thirds of U.S. households now have access to at least two fixed broadband services, increasing pressure on retention.
Nearly one third of households are considering switching providers due to poor experience, highlighting how a better end-to-end experience, including how customers pay their bills, is key to winning subscribers and keeping them longer.
$25B in customer bills annually
January 2026 Broadband Connectivity Payment Survey
